Central air condition will be a new profit growth point
With the improving of the living standard,the demand on the performance of air condition is raising up. The central air condition comes into the daily life.
It is always said that the central air condition depend 30% on production,70% on installation. Haier introduced “Five stages Standard” service pattern covering stock,design,installation,supervise maintenance stages. This will improve the charge confusion and maintenance difficulty situation. Thus it can be seen that the central air condition manufacturers pay more and more attention on service.
An expert pointed out that central air condition in China market now is in the introduction period. It will replace air condition when three problem in price,technology,service would be solved. Statistics show that the growth rate had exceeded 40% and the sale amount achieved 8 billion RMB in the central air condition market in 2004. It is forecasted by the insider that the demand on commercial air condition market will increases by 30% or so,and the market capacity will reach to 18 billion RMB. And central air condition will enter into a highly developing period.
随着人们生活水平的不断提高,对空调的性能也提出了更高的要求,中央空调开始逐步进入到了人们的日常生活中。
中央空调历来有“三分生产,七分安装”之说。针对市场环境,海尔推出在“采购、设计、安装、监理和维保”等五个环节的“五段全程标准”服务模式,打破了中央空调市场收费混乱维修困难的格局。由此可见,中央空调的服务也正在被空调企业所重视。
有业内专家指出,户式中央空调在中国市场正处于导入期,如果国内企业真正解决了价格、技术、服务这三大问题,未来会在一定程度上取代目前传统的家用空调。据有关方面统计,2004年,中央空调市场的增长率就已超过40%,销售额达到80亿元。业内人士预测,2005年商用空调市场需求量将以30%左右的速度增长,市场规模达到180亿元,开始步入一个高速成长期。
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