Haier engages in solar industry with four advantages
As the shortage of energy gets more and more obvious,the raise of energy price has been a big problem for the development of electric water heater and gas water heater. And at this time,“The Law of Renewable Energy Source” comes into practice. That makes a looser environment for the solar industry. In July the fist,Haier initially published its new double-effect water heater in SINOCES held in Qingdao.
Haier has done a lot of preparation before entering to the solar market. And it has four advantages that will make it stronger in the market compete,that is: Brand,Channel,resource chain(Haier has a integrated product chain that can make the maxima advantage of ),Marketing and service advantage(ripe product popularizing system and strong popularization ability).
Haier can cause one " Nian fish effect ",to stimulate whole solar energy trade,a lot of enterprises that lack of strength will be eliminated out of the market. Meanwhile,Haier marching into solar market will form a strong impact to brands like Tsing-Hua solar,Huangming. This also means that the chance that solar water heater market is shuffled is coming.
由于能源涨价令电、燃气热水器的发展遇到了瓶颈。而此时《可再生能源法》的出台为太阳能推广铺平了道路。海尔在7月1日青岛开幕的中国国际消费电子博览会（简称SINOCES）上首次推出双能热水器。
海尔此番杀入太阳能行业显然是做了充分的准备，并且在其身上蕴含着许多四大优势，而这四大优势会将成为主导市场的关键因素。
一、品牌优势。 二、渠道优势。 三、资源整和优势。海尔拥有一条非常长的产业链，可以最大程度地发挥规模优势。四、市场推广和服务优势。成熟的产品推广体系和强大的推广能力。
现在海尔的加入会引发一种“鲶鱼效应”，刺激整个太阳能行业，一大批实力不济的企业将被淘汰出市场。同时，海尔进军太阳能也将对清华阳光、皇明等品牌形成强大的冲击，这也意味着太阳能热水器行业洗牌时机到来了。
