The Domestic and Overseas Distribution Quantity of ZhiGao Air Conditioner Advance Rapidly
In 2005,the distribution quantity of ZhiGao air conditioner advance rapidly. Up to April 2005,ZhiGao has achieved the performance that the domestic distribution quantity is 120 and the distribution quantity exported is 110. This performance results from the following factors:
Firstly,producing more than 100 new products in style;
Secondly,forming the marketing pattern called “the channel with double tracks”. They form the general corporation relations with countrywide big dealers and chain supermarkets on the base of consolidating the cooperation with agents.
Thirdly,devoting 200 million advertising expenditure to major medium,in order to boost up the brand force.
Fourthly,establishing a institution with a perfect marketing system,a sensitive reactive speed and a great executive force.
It is reported that ZhiGao also provides the service that accessories will be replaced free of charge for life.
XinghaoLi plans to develop ZhiGao as the global biggest air conditioner productive base during 3 to 5 years. At present,ZhiGao HQ. has 2 industrial base,4 assembling branch factory and more than 50 accessory productive workshops. It also has overseas factories in Vietnam,Thailand,Botswana and Nigeria etc. The total of its staff is more than 18 thousand and the whole productive capability exceed 10 million.
2005年志高空调内外销量突飞猛进。截止2005年4月底，志高已实现国内120万台、出口110万台的业绩。出口内销两旺依靠以下要素：一是，将推出100多款时尚新品；二是，在巩固与代理商合作关系的基础上，与全国各大卖场及连锁超市结成了全面的合作关系的“渠道双轨制”营销格局；三是，在主流媒体投入2亿元左右的广告费用，进一步扩大品牌影响力。四是，建立有全面发力的营销系统、灵敏的反应速度及保证执行到位的机构。另据悉，志高还推出了“零配件终身免费更换”。
李兴浩计划用3-5年时间将志高打造成全球最大的空调生产基地。目前，志高正总部拥有两大工业园，四大组装分厂和50余个零配件生产车间，并在越南、泰国、博茨瓦纳、尼日利亚等国家设有多家海外工厂，目前员工人数达18000余名，整个公司产能突破千万台。
